Backblaze was ready to announce the price hike on 22 August 2017… and then canceled because earlier the same day, its main competitor pulled out of the market (see “ CrashPlan Discontinues Consumer Backups,” 22 August 2017). (It had to do with the amount of data being backed up increasing faster than the cost of storage was falling.)īackblaze’s Yev Pusin has now written a detailed blog post that explains more about those factors, along with the required software development and communications effort and how the price hike affected customer churn and signup rates. We’ve always been curious about the reasoning that goes into such business decisions, and Backblaze shared some of that with the announcement of the price increase. 1654: Urgent OS security updates, upgrading to macOS 13 Ventura, using smart speakers while temporarily blindīehind the Scenes of the Backblaze Price HikeĮarly this year, online backup service Backblaze bumped the price of its monthly plan from $5 to $6, with annual and bi-annual plans rising commensurately (see “ Backblaze Increases Pricing for Unlimited Backup,” 12 February 2019). ![]() #1655: 33 years of TidBITS, Twitter train wreck, tvOS 16.4.1, Apple Card Savings, Steve Jobs ebook. ![]()
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